What’s Facebook’s Secret Sauce to Wash Out False ‘Likes’? - hancockhandep84

Facebook claims it's cleaning improving the proliferation of false "likes" on its system, but its methods for doing IT are opaque.

"[W]e have recently increased our automated efforts to remove Likes along Pages that may have been gained by means that violate our Facebook Terms," the social network reports in a company web log Friday.

Details just about how Facebook has altered its automated efforts to purge the system of likes generated from botnets and malware were odd out of the posting. No doubt, too much detail could enable miscreants to take measures to counter Facebook's efforts.

However, the elite network did little—other than count on the untested scheme would, on average, eliminate fewer than 1 percent of the likes on any given paginate—to assure legitimate users of the system that the new automated broom used to sweep through phoney likes from its pages won't create bigger problems with false positives than already be.

"Is it because of this, that you blocked me, an honest entrepreneur 3 times (the last single for 30 days) because I was making friends?" Clanimal, a pet services provider in Montreal, complains in a comment about Facebook's cleansing efforts.

"Couldn't you get to the departure between ME and a robot!" he adds. "Finally, when its time to talk to someone at Facebook to show that I am not a 'menace,' it was more assertable to own a date with Lady Gaga than speech a human at Facebook."

Facebook's Advice

To avoid being targeted by its beefed-up automated efforts to purge sham likes from its organization, Facebook recommended that page owners vet whatever business that offers selling services to build their Facebook presence, to make sure that these companies are using practices that Don't despoil Facebook's rules for using the system.

Some members, though, weren't sold on Facebook's efforts to clean up its likes act. "Facebook knows about this go forth for some time but still dismiss [set] information technology as a minor issue, while still taking money from campaigns," writes Noam Katowicz.

Money spent on such campaigns is often squandered, a BBC investigation revealed in July. The British broadcaster concluded that companies are wasting voluminous sums of money on advertising to gain "likes" from Facebook members who have no real interest in their products.

At that time, Facebook said that it did not see any evidence of a "wave of likes" coming from fake users OR "obsessive clickers."

That's not to say there aren't lots of dubious accounts to be victimised happening Facebook. It reported in August that 8.7 percentage, or 83 million, of its 955 million accounts are either duplicates OR fakes.

Numerous of those accounts are located in the development humankind and were created to feed bots and boost like counts. Businesses that resort to so much practices, though, are playing with fire, as Dan Tynan writes in ITworld.

"Eventually," he notes, "even Facebook is likely to work what's natural event, at which point you could find yourself and/or your business booted off the network."

Follow freelance technology writer John P. Mello Jr. and Today@PCWorld on Twitter.

Source: https://www.pcworld.com/article/461072/whats_facebooks_secret_sauce_to_wash_out_false_likes_.html

Posted by: hancockhandep84.blogspot.com

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